WASOMO Digital Launch – Empowering Kenyans Through Online Learning.
Project Highlights:
- Increased Visibility: Secured media coverage for the launch of WASOMO Digital, generating awareness and interest among the Kenyan public.
- Promoting Education: Highlighted WASOMO’s “Learn” section, which features educational content on leadership, environmental literacy, green entrepreneurship, and cybersecurity. The content is available in English, Kiswahili, and Luo, and it features engaging animation illustrations.
- Empowering Entrepreneurs: Showcased WASOMO’s “Trade” section, which facilitates trade among entrepreneurs and provides an exhibition platform through the WASOMO website shop.
- Building a Safer Community: Emphasized WASOMO’s commitment to user safety by highlighting their partnership with support organizations for reporting abuse, both online and offline.
NEXMedium Skills Demonstrated:
- Media Relations: Successfully secured media coverage for the launch event.
- Public Relations: Developed key messaging and communication strategies to promote WASOMO Digital.
Project Outcome:
The successful launch of WASOMO Digital has positioned the platform as a valuable resource for Kenyans seeking to learn, connect, and thrive. NEXMedium’s strategic communication efforts have garnered significant public attention for WASOMO, paving the way for increased user engagement and a positive impact on Kenyan communities.