Project Summary:
NEXMedium provided media liaison services to Fablab Winam for successfully launching their innovative app, ExclussApp. This online marketplace empowers Juakali artisans, a vital sector of Kenyan informal businesses, by offering a platform to showcase their talent, sell products, and connect with a wider audience.
Project Goals:
- Generate Media Coverage: Secure media placements to raise awareness about ExclussApp and its mission to empower Juakali artisans.
- Highlight App Benefits: Showcase the various functionalities of ExclussApp, emphasizing its role in providing market access, economic empowerment, and technological integration for Jua Kali businesses.
- Promote Local Manufacturing: Generate positive media attention for ExclussApp’s commitment to promoting locally-made products and Jua Kali artisanship.
NEXMedium Skills Demonstrated:
- Media Relations: Established communication channels with relevant media outlets and secured positive coverage for ExclussApp’s launch.
- Facilitated media interviews with representatives from Fablab Winam and potentially successful Jua Kali artisans using the app.
- Monitored media coverage and provided reports to Fablab Winam.
Key Deliverables:
- Secured media placements
- Media monitoring reports
This portfolio brief effectively showcases NEXMedium’s ability to:
- Develop strategic media relations campaigns.
- Secure media coverage for clients in relevant publications.
- Raise awareness for impactful initiatives like ExclussApp.