The Challenge:
The TEDxKisumu Countdown aimed to generate buzz and build momentum leading up to the main TEDxKisumu event. They needed a strategic communication plan to capture public interest and ensure a packed house for the speaker showcase.
NEXMedium’s Solution:
NEXMedium’s creative team devised a multi-pronged approach to fuel excitement for the TEDxKisumu Countdown:
- Compelling Content Creation: We crafted engaging blog posts and social media content that delved into the theme of the TEDxKisumu event, piquing audience curiosity about the upcoming speaker lineup and the transformative power of ideas.
- Media Outreach and Engagement: Our media relations team proactively contacted journalists and influencers in Kisumu, securing media coverage for the Countdown event and generating pre-event anticipation.
- Social Media Management: We strategically managed the TEDxKisumu social media platforms, creating a steady drumbeat of excitement. Eye-catching visuals, thought-provoking quotes, and interactive polls kept the audience engaged and eager to learn more.
- Press Release Distribution: A captivating press release outlining the Countdown event’s details and highlighting the importance of TEDxKisumu in fostering innovation and sparking dialogue was distributed to relevant media outlets.
The Outcome:
NEXMedium’s strategic media and editorial services successfully ignited public interest in the TEDxKisumu Countdown. The event garnered significant media coverage, and social media engagement soared, leading to a well-attended and impactful Countdown event that perfectly set the stage for the main TEDxKisumu showcase.
Client Satisfaction:
“[Quote about NEXMedium’s contribution to the success of the event],” said [Name and Title] from the TEDxKisumu Organizing Committee. “Their creativity, media expertise, and dedication to amplifying powerful ideas were invaluable. We look forward to collaborating with NEXMedium again on future TEDxKisumu events.”
NEXMedium’s Expertise:
This project exemplifies NEXMedium’s ability to develop and execute strategic communication plans that achieve impactful results. We are passionate about supporting events that spark curiosity, ignite change, and empower communities through the power of ideas.