Our Strategy:
NEXMedium developed a multi-pronged media relations approach to elevate the CSOs’ advocacy efforts:
- Press Release Development and Distribution: A compelling press release outlining the CSOs’ position on increased alcohol excise taxes and its public health benefits was drafted and distributed to relevant media outlets.
- Media Pitching and Outreach: NEXMedium strategically pitched the story to journalists covering health, policy, and social affairs, garnering media interest in the issue.
- Spokesperson Media Interview Coordination: NEXMedium facilitated media interviews between key CSO spokespeople and journalists, ensuring clear and consistent messaging.
- Social Media Advocacy Support: NEXMedium assisted the CSOs in crafting engaging social media content to amplify their message online.
Results:
NEXMedium’s media relations campaign yielded significant results for the CSO coalition:
- Increased Media Attention: The campaign secured prominent media coverage in national and regional outlets, including:
- https://youtu.be/suPaW8ygoes?si=_Ce5QOAE-vp3nU10
- https://www.facebook.com/share/p/3oZupt77ojd6M6HL/?mibextid=oFDknk
- https://nairobireview.africa/civil-society-organisations-call-for-increased-taxation-on-alcohol/
- https://www.youtube.com/live/VvTBn5K5Nk8?si=naJZCuCVXrN4RgwE
- https://kisumueveryday.com/2024/03/18/kenya-csos-tackle-alcohol-abuse/
- https://www.standardmedia.co.ke/counties/article/2001491706/kenyas-csos-calls-for-tougher-alcohol-taxes-to-combat-abuse
- https://www.youtube.com/live/4J17Qi9QRpo?si=ZZYdlW5Di61_Qbn7
- https://epaper.pd.co.ke/html5/reader/production/default.aspx?pubname=&pubid=2d11dca3-13c2-4add-9dc1-cee781ba2925
- https://www.pd.co.ke/news/activists-call-for-excise-tax-increase-to-help-fight-substance-menace-226654/
This widespread coverage placed increased public scrutiny on the issue of alcohol excise taxes.
- Public Dialogue Generated: The media coverage sparked public dialogue about the negative consequences of alcohol abuse and the potential benefits of increased excise taxes. This public discourse created a more favorable environment for policy change.
- Enhanced Credibility for CSOs: NEXMedium’s media relations efforts positioned the CSO coalition as a credible and influential voice on the issue of alcohol excise tax.
NEXMedium’s Impact:
This project demonstrates NEXMedium’s commitment to supporting advocacy efforts that promote public health and well-being. Our strategic media relations approach effectively amplified the CSOs’ message, leading to increased public awareness and a potential policy shift.
Partner with NEXMedium for Impactful Advocacy
Are you a non-profit organization or advocacy group seeking to amplify your voice? NEXMedium can help you develop and execute a strategic communication plan to achieve your goals. Contact us today to discuss your needs.