Challenge:
Ushindi Empowerment sought to maximize the visibility and impact of the AWE graduation ceremony. Their goal was to celebrate the achievements of the 27 graduating women entrepreneurs and raise awareness about the transformative power of the AWE program for women in Kisumu and beyond.
NEXMedium Solution:
NEXMedium’s experienced media relations team swung into action, implementing a comprehensive strategy to garner media attention for the graduation event. Here’s a glimpse into our approach:
- Press Release Distribution: This press release was strategically distributed to relevant media outlets across Kisumu and Kenya.
- Media Liaison and Outreach: Our team proactively contacted journalists, editors, and media personalities, pitching stories about the AWE graduation and the inspiring journey of the graduating entrepreneurs.
Results:
NEXMedium’s efforts secured significant media coverage for the AWE graduation. The ceremony was featured in local newspapers and online publications and even garnered interest from radio stations in Kisumu. This widespread media attention not only celebrated the graduating women but also brought the AWE program and its mission to empower women entrepreneurs into the spotlight.
- https://nexmedium.com/2024/04/05/27-awe-kisumu-graduates/
- https://youtu.be/lFGUsbHf5tA?si=rbyEL9c04xpcrsD8
- http://thecitizenvoice.blogspot.com/2024/04/30-women-entrepreneurs-graduates-in.html?m=1
- https://lakeregionbulletin.co.ke/2024/04/04/24-pass-out-in-program-targeting-women-entrepreneurs/
Looking Ahead:
NEXMedium remains committed to supporting initiatives that empower women and foster economic growth. We look forward to collaborating with Ushindi Empowerment on future AWE programs and using our media expertise to shine a light on the achievements of remarkable women entrepreneurs across Kenya.