Our Strategy:
NEXMedium implemented a comprehensive media relations campaign to reach a broad audience:
- Press Release Distribution: A compelling press release highlighting YALIFest’s key themes, speakers, and activities was distributed to relevant media outlets across Kenya.
- Media Pitching: NEXMedium strategically pitched YALIFest to journalists covering youth affairs, education, business development, and community engagement.
- Social Media Outreach: Engaging social media posts were crafted and distributed to promote YALIFest on various platforms.
- Media Interview Coordination: NEXMedium facilitated media interviews between YALIFest organizers and key media representatives.
Results:
NEXMedium’s media relations efforts secured outstanding results for YALIFest Kisumu 2024:
- Widespread Media Coverage: YALIFest received coverage in prominent national and regional publications, including:
- https://kisumueveryday.com/2024/03/03/yalifest-kisumu-ignite-young-leaders/
- https://youtu.be/ZBsdhZf5v30?si=co_yXGXqC4Lrhl8e
- https://youtu.be/clwZQVWJLrE?si=zFW69jrTZ_7mrhmv
- https://lakeregionbulletin.co.ke/2024/03/03/yali-fellows-celebrate-programs-10-year-successes-aim-even-higher/
- https://www.facebook.com/share/v/LHg2MGfwAKc2GSsA/?mibextid=jmPrMh
- Increased Social Media Buzz: Social media outreach generated significant online engagement, reaching a wide audience of young Kenyans.
- Successful Event Turnout: YALIFest Kisumu 2024 witnessed a high attendance rate, exceeding expectations and creating a vibrant platform for youth participation.
- Widespread Media Coverage: YALIFest received coverage in prominent national and regional publications, including:
NEXMedium’s Expertise:
This project exemplifies NEXMedium’s ability to develop and execute successful media relations campaigns. Our team’s strategic approach, strong media relationships, and commitment to client goals ensured YALIFest Kisumu 2024 received the public attention it deserved.
Ready to Amplify Your Voice?
Contact NEXMedium today to discuss how we can develop a customized media relations strategy to achieve your communication goals.