Project: Media Relations for WISE Organization’s Cybersecurity Workshop
Client: WISE Organization
Project Summary: NEXMedium provided strategic media relations support for the WISE Organization’s cybersecurity awareness event held at Dunga Beach, Kisumu. The event aimed to educate individuals and small businesses in the Lake region about the growing threats of cyber attacks and equip them with practical steps to protect themselves online.
Project Goals:
- Raise awareness about cyber threats prevalent in the Kisumu region.
- Educate the public on cybersecurity best practices for individuals and small enterprises.
- Increase media coverage for the WISE Organization and its initiatives.
NEXMedium’s Approach:
- Developed press releases highlighting the event’s purpose, speakers, and importance for the local community.
- Targeted relevant media outlets in the region, including local newspapers, radio stations, and online publications.
- Monitored media coverage and provided reports to the WISE Organization.
Project Outcome:
NEXMedium’s media relations efforts resulted in successful media coverage for the WISE Organization’s cybersecurity event. Local news outlets featured articles mentioning the event, its key takeaways, and the importance of online safety. This media attention raised awareness about cybersecurity threats and provided valuable resources to the Kisumu community.
Key Deliverables:
- Press releases
- Secured media placements
- Media monitoring reports
This portfolio brief effectively showcases NEXMedium’s ability to:
- Develop strategic media relations campaigns focused on community outreach.
- Secure media coverage in relevant local outlets to reach target audiences.
- Raise awareness about critical issues impacting specific communities.