NEXMedium provided strategic media relations and public engagement support for the “Biashara Pawa” initiative in Kisumu. This project, a key intervention of the IYBA-SEED program, is led by SNV and aims to amplify the voices and visibility of women entrepreneurs in sectors where they are underrepresented.
Key Activities:
- Media Outreach & Engagement: We worked with Wisehub Foundation to engage with local and national media to promote the Biashara Pawa initiative, specifically highlighting the launch event in Kisumu.
- Storytelling & Amplification: Our efforts focused on showcasing the stories of women entrepreneurs and role models in underrepresented sectors such as technology, manufacturing, and the green economy.
- Event Promotion: We supported the promotion of the first sector-based dialogue event in Kisumu, encouraging press, stakeholders, and community members to attend and participate.
- Public Relations: We helped to position Wisehub Foundation and its partners as key drivers of inclusive entrepreneurship and economic development in the region.
Results:
- Significant Media Coverage: Our efforts led to media placements that highlighted the Biashara Pawa initiative and its goal of empowering women entrepreneurs.
- Increased Public Awareness: We successfully generated public awareness about the project and its objectives, particularly in the Kisumu region.
- Stakeholder Engagement: The media relations campaign contributed to strong engagement from press, development partners, and community stakeholders.
- Enhanced Reputation: The project helped to reinforce Wisehub Foundation’s reputation as a key Ecosystem Support Organization (ESO) committed to grassroots impact.
NEXMedium’s Value:
- Strategic Media Planning: We developed a media strategy that effectively communicated the project’s goals and highlighted its local impact.
- Effective Media Relations: Our team built relationships with media outlets to ensure the Biashara Pawa story was told to a wide audience.
- Public Relations Expertise: We successfully positioned the initiative and its partners as leaders in women’s economic empowerment.
NEXMedium is proud to have played a role in the Biashara Pawa initiative, helping to amplify the voices of women entrepreneurs and contribute to a more inclusive entrepreneurial future in Kenya.