NEXMedium Communications was engaged by GIZ Kenya’s ProSoil Programme to provide comprehensive media and communication support for their landmark World Soils Day 2025 celebration. The event marked a decade of transformative work in sustainable land management across Kakamega, Siaya, and Bungoma counties. Our mandate was to amplify the programme’s impact, elevate key messages around soil health and food security, and ensure widespread visibility for this critical agricultural initiative.

Services Delivered

1. Strategic Media Relations & Outreach

• Coordinated and managed a media breakfast engagement ahead of the main event, facilitating direct interaction between journalists and ProSoil leadership

• Developed targeted media lists and managed invitations for national and regional press

• Prepared and distributed press kits, including key messages, impact statistics, and spokesperson bios

• Secured and facilitated interviews with GIZ leadership, including Agriculture Programme Director Petra Jacobi

2. Content Creation & Storytelling

• Produced compelling narrative content highlighting farmer success stories and programme impacts

• Created quotable key messages from expert presentations, including the notable statistic: “Kenya loses 1.2% of its GDP annually (≈170B KES) due to land degradation”

• Developed human-interest angles connecting soil health to community resilience and food security

• Captured authentic testimonials from farmers whose lives have been transformed through ProSoil interventions

3. Event Support & Logistics

• Provided on-ground coordination for media attendance and coverage

• Managed photographer and videographer to document proceedings and capture broadcast-quality footage

• Facilitated speaker preparations and media briefing sessions

• Ensured consistent branding and message alignment throughout the event

4. Digital Amplification & Social Media Support

• Live coverage and real-time updates across social platforms during the celebration

• Created shareable content snippets highlighting key statistics and speaker quotes

• Developed post-event content packages for sustained online engagement

• Utilized strategic hashtags including #WorldSoilsDay2025, #UdongoNiMali, and #ProSoil for campaign consistency

Key Outcomes & Impact

• Media Engagement: Successfully facilitated coverage by multiple national and regional media outlets

• Message Amplification: Effectively communicated ProSoil’s decade-long impact, including training of 228,000 farmers (63% women) and sustainable management of 87,145 hectares

• Stakeholder Engagement: Enhanced visibility of Kenyan government’s commitment, with 4.5 billion shillings invested in soil conservation over five years

• Digital Reach: Generated significant social media engagement and conversation around soil health and sustainable agriculture

• Relationship Building: Strengthened connections between media, policymakers, farmers, and development partners

Reflection

This engagement reinforced NEXMedium’s commitment to storytelling with purpose. The ProSoil programme exemplifies how sustainable practices transform lives, and we were honored to help amplify voices from the soil—from farmers in Western Kenya to policymakers in Nairobi. The experience deepened our understanding of the crucial link between soil health, food security, and economic resilience, reminding us that communication is most powerful when it gives voice to those creating tangible change.

Interested in strategic communication support for your next event or campaign?
Contact NEXMedium to discuss how we can help tell your story with impact.

📧 business@nexmedium.com | 📞 +254 704385592 | 🌐 www.nexmedium.com

Key Activities:

• Media Outreach & Engagement: We worked with Wisehub Foundation to engage with local and national media to promote the Biashara Pawa initiative, specifically highlighting the launch event in Kisumu.
• Storytelling & Amplification: Our efforts focused on showcasing the stories of women entrepreneurs and role models in underrepresented sectors such as technology, manufacturing, and the green economy.
• Event Promotion: We supported the promotion of the first sector-based dialogue event in Kisumu, encouraging press, stakeholders, and community members to attend and participate.
• Public Relations: We helped to position Wisehub Foundation and its partners as key drivers of inclusive entrepreneurship and economic development in the region.

Results:

• Significant Media Coverage: Our efforts led to media placements that highlighted the Biashara Pawa initiative and its goal of empowering women entrepreneurs.
• Increased Public Awareness: We successfully generated public awareness about the project and its objectives, particularly in the Kisumu region.
• Stakeholder Engagement: The media relations campaign contributed to strong engagement from press, development partners, and community stakeholders.
• Enhanced Reputation: The project helped to reinforce Wisehub Foundation’s reputation as a key Ecosystem Support Organization (ESO) committed to grassroots impact.

NEXMedium’s Value:

• Strategic Media Planning: We developed a media strategy that effectively communicated the project’s goals and highlighted its local impact.
• Effective Media Relations: Our team built relationships with media outlets to ensure the Biashara Pawa story was told to a wide audience.
• Public Relations Expertise: We successfully positioned the initiative and its partners as leaders in women’s economic empowerment.

NEXMedium is proud to have played a role in the Biashara Pawa initiative, helping to amplify the voices of women entrepreneurs and contribute to a more inclusive entrepreneurial future in Kenya.

A Vibrant Showcase of Youth Potential

YALIFest Nairobi 2024, the culmination of a three-city tour, celebrated the achievements of young African leaders and their commitment to driving positive change. The event featured a diverse range of activities, including:

• Inspiring Keynote Speeches: Renowned YALI alumni and African leaders shared their journeys and insights, motivating attendees to pursue their dreams.
• Engaging Panel Discussions: Experts from various fields discussed pressing issues facing Africa, sparking thought-provoking conversations and fostering critical thinking.
• Interactive Workshops: Participants gained practical skills and knowledge through hands-on workshops on leadership, entrepreneurship, and digital literacy.
• Cultural Performances: The event showcased the rich cultural heritage of Africa through captivating performances by talented artists.
• Networking Opportunities: Attendees connected with like-minded individuals, forged valuable partnerships, and explored collaborative opportunities.

Amplifying Young Voices

YALIFest Nairobi 2024 provided a platform for young African leaders to amplify their voices and share their innovative ideas. By fostering a vibrant and inclusive environment, the event empowered attendees to become agents of change and contribute to the development of their communities.

A Lasting Impact

By bringing together young leaders from diverse backgrounds, the event created a powerful network that will continue to inspire and drive positive change for years to come.

NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.

Key Media Relations Activities:

• Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
• Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
• Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
• On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
• Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.

By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.

The impact of this successful media relations campaign includes:

• Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
• Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
• Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
• Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.

Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.

• Media Outreach: Developed a targeted media list of local, national, and international outlets covering sustainability, entrepreneurship, and women’s empowerment.
• Press Release Distribution: Crafted compelling press releases highlighting the program’s key achievements, success stories, and impact on the community.
• Media Pitching: Proactively pitched the program to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during program events, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for KWIWES.

Results:

• Significant Media Coverage: Secured coverage in multiple local, national, and international media outlets, reaching a wide audience.
• Positive Public Sentiment: Generated positive public sentiment around KWIWES and its impact on women’s empowerment and sustainability.
• Increased Awareness: Raised awareness of the importance of sustainable waste management and the potential for women to lead in this field.
• Enhanced Reputation: Strengthened the reputation of KWIWES as a leading organization in women’s empowerment and sustainability.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with KWIWES’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in amplifying the success of KWIWES and its positive impact on the community. We are proud to have contributed to the empowerment of women and the promotion of sustainable practices.

Talent Industry, the organizer of the prestigious East Africa Poetic Hour competition, selected Kisumu as the 2024 host city. They partnered with NEXMedium to orchestrate a strategic media campaign aimed at generating significant buzz, driving artist participation, and positioning the event as a premier cultural highlight within the region and beyond. Our objective was to move beyond standard event listings and secure high-value, engaging coverage across multiple media formats to build anticipation and credibility.

The Challenge

To launch a niche arts competition into the mainstream consciousness, ensuring it was perceived not just as a local event, but as a significant East African cultural moment. This required targeted placement in outlets that influenced both the artistic community and the general public.

Our Strategic Media Placement Approach

NEXMedium executed a layered media strategy focusing on three pillars:

1. News Break & Credibility (Earned Media): Securing coverage in major news publications to announce Kisumu as the host city with authority.

2. Conversation & Depth (Talk Shows & Interviews): Placing spokespersons on popular talk shows and radio programs to discuss the competition’s impact, the art of poetry, and its role in youth empowerment.

3. Niche & Community Engagement (Targeted Publications): Ensuring coverage in lifestyle, entertainment, and youth-focused digital platforms to speak directly to the core audience of participants and attendees.

Key Placements Secured

Our campaign successfully secured impactful coverage across a diverse media landscape:

1. Major National & Regional Print/Digital News

• The Star (Coast & Counties Edition): A featured news article announcing Kisumu as the host city, detailing the competition’s scope and its significance for the local arts scene. View Article

• Additional targeted pitches to news desks resulted in pickups by other leading national digital platforms, amplifying the announcement’s reach.

2. Broadcast & Talk Show Appearances

• Radio Interviews: Secured spots on popular Kisumu and national radio stations (e.g., Radio Lake Victoria, Ghetto Radio), where the event organizer discussed the competition format, entry criteria, and the economic/cultural value for the city.

• TV & Digital Talk Shows: Facilitated appearances on local television talk shows focusing on culture and youth affairs, providing a visual and engaging platform to showcase the vibrancy of the event.

3. Lifestyle & Entertainment Media

• Pitched and secured features in leading Kenyan entertainment blogs and lifestyle magazines, framing the competition as a must-attend creative event.

Results & Impact

• Multi-Format Coverage: Achieved a blended media mix spanning print, online news, radio, and television, ensuring the message reached audiences through their preferred channels.

• Enhanced Event Credibility: Placement in authoritative news sources like The Star lent immediate legitimacy and scale to the announcement, encouraging more confident participation from poets and partners.

• Increased Registration Inquiries: The wave of media coverage directly correlated with a significant surge in visits to the competition’s registration portal and social media channels in the weeks following the placements.

• Successful Event Positioning: The narrative successfully evolved from “a poetry competition” to “a major East African cultural event hosted in Kisumu,” elevating its profile within the regional arts calendar.

Client Testimonial

“NEXMedium’s media strategy was instrumental in taking the Poetic Hour competition to the next level. They didn’t just get us in the news; they crafted a narrative that made the event a topic of conversation. Their relationships with key outlets and understanding of what makes a story engaging resulted in truly impactful coverage that drove real participation. They were a true extension of our team.”

— Management, Talent Industry

Why This Campaign Showcases NEXMedium’s Expertise

This project exemplifies our core strength: strategic narrative placement. We understand that media buying isn’t just about purchasing space; it’s about identifying the right platforms to tell a compelling story that achieves specific objectives. For Talent Industry, we combined earned media credibility with engaging broadcast conversations to build a holistic and powerful launch campaign.

Interested in strategic media placement that generates conversation and drives results?
Let NEXMedium develop a tailored plan for your next announcement or campaign.

📧 Contact: business@nexmedium.com | 📞 +254 704 385592 | 🌐 www.nexmedium.com

• Media Outreach: Developed a targeted media list of local and national outlets relevant to the festival’s theme and audience.
• Press Release Distribution: Crafted compelling press releases highlighting the festival’s key features, speakers, and anticipated impact.
• Media Pitching: Proactively pitched the festival to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during the festival, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for the festival.

Results:

• Significant Media Coverage: Secured coverage in multiple local and national newspapers, radio stations, and online publications.
• Positive Public Sentiment: Generated positive public sentiment around YALIFest Mombasa, highlighting its contribution to the local community and culture.
• Increased Attendance: Contributed to increased attendance and awareness of the festival.
• Enhanced Reputation: Strengthened the reputation of YALIFest Mombasa as a leading cultural and community event.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with the festival’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in the success of YALIFest Mombasa. We are proud to have contributed to the festival’s visibility and impact on the local community.

Client: WISE Organization

Project Summary: NEXMedium provided strategic media relations support for the WISE Organization’s cybersecurity awareness event held at Dunga Beach, Kisumu. The event aimed to educate individuals and small businesses in the Lake region about the growing threats of cyber attacks and equip them with practical steps to protect themselves online.

Project Goals:

• Raise awareness about cyber threats prevalent in the Kisumu region.
• Educate the public on cybersecurity best practices for individuals and small enterprises.
• Increase media coverage for the WISE Organization and its initiatives.

NEXMedium’s Approach:

• Developed press releases highlighting the event’s purpose, speakers, and importance for the local community.
• Targeted relevant media outlets in the region, including local newspapers, radio stations, and online publications.
• Monitored media coverage and provided reports to the WISE Organization.

Project Outcome:

NEXMedium’s media relations efforts resulted in successful media coverage for the WISE Organization’s cybersecurity event. Local news outlets featured articles mentioning the event, its key takeaways, and the importance of online safety. This media attention raised awareness about cybersecurity threats and provided valuable resources to the Kisumu community.

Key Deliverables:

• Press releases
• Secured media placements
  • https://youtu.be/ViUCkHCpBWE?si=Mp-mDfdqy3D-eioe
  • https://youtu.be/IJhS-MGyTXI
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns focused on community outreach.
• Secure media coverage in relevant local outlets to reach target audiences.
• Raise awareness about critical issues impacting specific communities.

Key Deliverables:

• Secured media placements
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns.
• Secure media coverage for clients in relevant publications.
• Raise awareness for impactful initiatives like ExclussApp.

Project Highlights:

• Increased Visibility: Secured media coverage for the launch of WASOMO Digital, generating awareness and interest among the Kenyan public.
• Promoting Education: Highlighted WASOMO’s “Learn” section, which features educational content on leadership, environmental literacy, green entrepreneurship, and cybersecurity. The content is available in English, Kiswahili, and Luo, and it features engaging animation illustrations.
• Empowering Entrepreneurs: Showcased WASOMO’s “Trade” section, which facilitates trade among entrepreneurs and provides an exhibition platform through the WASOMO website shop.
• Building a Safer Community: Emphasized WASOMO’s commitment to user safety by highlighting their partnership with support organizations for reporting abuse, both online and offline.

NEXMedium Skills Demonstrated:

• Media Relations: Successfully secured media coverage for the launch event.
• Public Relations: Developed key messaging and communication strategies to promote WASOMO Digital.

Project Outcome:

The successful launch of WASOMO Digital has positioned the platform as a valuable resource for Kenyans seeking to learn, connect, and thrive. NEXMedium’s strategic communication efforts have garnered significant public attention for WASOMO, paving the way for increased user engagement and a positive impact on Kenyan communities.