Amplifying Creative Voices in Kisumu
NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.
Key Media Relations Activities:
- Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
- Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
- Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
- On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
- Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.
By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.
The impact of this successful media relations campaign includes:
- Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
- Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
- Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
- Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.
Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.