NEXMedium Communications was engaged by GIZ Kenya’s ProSoil Programme to provide comprehensive media and communication support for their landmark World Soils Day 2025 celebration. The event marked a decade of transformative work in sustainable land management across Kakamega, Siaya, and Bungoma counties. Our mandate was to amplify the programme’s impact, elevate key messages around soil health and food security, and ensure widespread visibility for this critical agricultural initiative.

Services Delivered

1. Strategic Media Relations & Outreach

• Coordinated and managed a media breakfast engagement ahead of the main event, facilitating direct interaction between journalists and ProSoil leadership

• Developed targeted media lists and managed invitations for national and regional press

• Prepared and distributed press kits, including key messages, impact statistics, and spokesperson bios

• Secured and facilitated interviews with GIZ leadership, including Agriculture Programme Director Petra Jacobi

2. Content Creation & Storytelling

• Produced compelling narrative content highlighting farmer success stories and programme impacts

• Created quotable key messages from expert presentations, including the notable statistic: “Kenya loses 1.2% of its GDP annually (≈170B KES) due to land degradation”

• Developed human-interest angles connecting soil health to community resilience and food security

• Captured authentic testimonials from farmers whose lives have been transformed through ProSoil interventions

3. Event Support & Logistics

• Provided on-ground coordination for media attendance and coverage

• Managed photographer and videographer to document proceedings and capture broadcast-quality footage

• Facilitated speaker preparations and media briefing sessions

• Ensured consistent branding and message alignment throughout the event

4. Digital Amplification & Social Media Support

• Live coverage and real-time updates across social platforms during the celebration

• Created shareable content snippets highlighting key statistics and speaker quotes

• Developed post-event content packages for sustained online engagement

• Utilized strategic hashtags including #WorldSoilsDay2025, #UdongoNiMali, and #ProSoil for campaign consistency

Key Outcomes & Impact

• Media Engagement: Successfully facilitated coverage by multiple national and regional media outlets

• Message Amplification: Effectively communicated ProSoil’s decade-long impact, including training of 228,000 farmers (63% women) and sustainable management of 87,145 hectares

• Stakeholder Engagement: Enhanced visibility of Kenyan government’s commitment, with 4.5 billion shillings invested in soil conservation over five years

• Digital Reach: Generated significant social media engagement and conversation around soil health and sustainable agriculture

• Relationship Building: Strengthened connections between media, policymakers, farmers, and development partners

Reflection

This engagement reinforced NEXMedium’s commitment to storytelling with purpose. The ProSoil programme exemplifies how sustainable practices transform lives, and we were honored to help amplify voices from the soil—from farmers in Western Kenya to policymakers in Nairobi. The experience deepened our understanding of the crucial link between soil health, food security, and economic resilience, reminding us that communication is most powerful when it gives voice to those creating tangible change.

Interested in strategic communication support for your next event or campaign?
Contact NEXMedium to discuss how we can help tell your story with impact.

📧 business@nexmedium.com | 📞 +254 704385592 | 🌐 www.nexmedium.com

Key Activities:

• Media Outreach & Engagement: We worked with Wisehub Foundation to engage with local and national media to promote the Biashara Pawa initiative, specifically highlighting the launch event in Kisumu.
• Storytelling & Amplification: Our efforts focused on showcasing the stories of women entrepreneurs and role models in underrepresented sectors such as technology, manufacturing, and the green economy.
• Event Promotion: We supported the promotion of the first sector-based dialogue event in Kisumu, encouraging press, stakeholders, and community members to attend and participate.
• Public Relations: We helped to position Wisehub Foundation and its partners as key drivers of inclusive entrepreneurship and economic development in the region.

Results:

• Significant Media Coverage: Our efforts led to media placements that highlighted the Biashara Pawa initiative and its goal of empowering women entrepreneurs.
• Increased Public Awareness: We successfully generated public awareness about the project and its objectives, particularly in the Kisumu region.
• Stakeholder Engagement: The media relations campaign contributed to strong engagement from press, development partners, and community stakeholders.
• Enhanced Reputation: The project helped to reinforce Wisehub Foundation’s reputation as a key Ecosystem Support Organization (ESO) committed to grassroots impact.

NEXMedium’s Value:

• Strategic Media Planning: We developed a media strategy that effectively communicated the project’s goals and highlighted its local impact.
• Effective Media Relations: Our team built relationships with media outlets to ensure the Biashara Pawa story was told to a wide audience.
• Public Relations Expertise: We successfully positioned the initiative and its partners as leaders in women’s economic empowerment.

NEXMedium is proud to have played a role in the Biashara Pawa initiative, helping to amplify the voices of women entrepreneurs and contribute to a more inclusive entrepreneurial future in Kenya.

NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.

Key Media Relations Activities:

• Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
• Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
• Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
• On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
• Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.

By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.

The impact of this successful media relations campaign includes:

• Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
• Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
• Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
• Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.

Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.

Talent Industry, the organizer of the prestigious East Africa Poetic Hour competition, selected Kisumu as the 2024 host city. They partnered with NEXMedium to orchestrate a strategic media campaign aimed at generating significant buzz, driving artist participation, and positioning the event as a premier cultural highlight within the region and beyond. Our objective was to move beyond standard event listings and secure high-value, engaging coverage across multiple media formats to build anticipation and credibility.

The Challenge

To launch a niche arts competition into the mainstream consciousness, ensuring it was perceived not just as a local event, but as a significant East African cultural moment. This required targeted placement in outlets that influenced both the artistic community and the general public.

Our Strategic Media Placement Approach

NEXMedium executed a layered media strategy focusing on three pillars:

1. News Break & Credibility (Earned Media): Securing coverage in major news publications to announce Kisumu as the host city with authority.

2. Conversation & Depth (Talk Shows & Interviews): Placing spokespersons on popular talk shows and radio programs to discuss the competition’s impact, the art of poetry, and its role in youth empowerment.

3. Niche & Community Engagement (Targeted Publications): Ensuring coverage in lifestyle, entertainment, and youth-focused digital platforms to speak directly to the core audience of participants and attendees.

Key Placements Secured

Our campaign successfully secured impactful coverage across a diverse media landscape:

1. Major National & Regional Print/Digital News

• The Star (Coast & Counties Edition): A featured news article announcing Kisumu as the host city, detailing the competition’s scope and its significance for the local arts scene. View Article

• Additional targeted pitches to news desks resulted in pickups by other leading national digital platforms, amplifying the announcement’s reach.

2. Broadcast & Talk Show Appearances

• Radio Interviews: Secured spots on popular Kisumu and national radio stations (e.g., Radio Lake Victoria, Ghetto Radio), where the event organizer discussed the competition format, entry criteria, and the economic/cultural value for the city.

• TV & Digital Talk Shows: Facilitated appearances on local television talk shows focusing on culture and youth affairs, providing a visual and engaging platform to showcase the vibrancy of the event.

3. Lifestyle & Entertainment Media

• Pitched and secured features in leading Kenyan entertainment blogs and lifestyle magazines, framing the competition as a must-attend creative event.

Results & Impact

• Multi-Format Coverage: Achieved a blended media mix spanning print, online news, radio, and television, ensuring the message reached audiences through their preferred channels.

• Enhanced Event Credibility: Placement in authoritative news sources like The Star lent immediate legitimacy and scale to the announcement, encouraging more confident participation from poets and partners.

• Increased Registration Inquiries: The wave of media coverage directly correlated with a significant surge in visits to the competition’s registration portal and social media channels in the weeks following the placements.

• Successful Event Positioning: The narrative successfully evolved from “a poetry competition” to “a major East African cultural event hosted in Kisumu,” elevating its profile within the regional arts calendar.

Client Testimonial

“NEXMedium’s media strategy was instrumental in taking the Poetic Hour competition to the next level. They didn’t just get us in the news; they crafted a narrative that made the event a topic of conversation. Their relationships with key outlets and understanding of what makes a story engaging resulted in truly impactful coverage that drove real participation. They were a true extension of our team.”

— Management, Talent Industry

Why This Campaign Showcases NEXMedium’s Expertise

This project exemplifies our core strength: strategic narrative placement. We understand that media buying isn’t just about purchasing space; it’s about identifying the right platforms to tell a compelling story that achieves specific objectives. For Talent Industry, we combined earned media credibility with engaging broadcast conversations to build a holistic and powerful launch campaign.

Interested in strategic media placement that generates conversation and drives results?
Let NEXMedium develop a tailored plan for your next announcement or campaign.

📧 Contact: business@nexmedium.com | 📞 +254 704 385592 | 🌐 www.nexmedium.com

Ushindi Empowerment sought to maximize the visibility and impact of the AWE graduation ceremony. Their goal was to celebrate the achievements of the 27 graduating women entrepreneurs and raise awareness about the transformative power of the AWE program for women in Kisumu and beyond.

NEXMedium Solution:

NEXMedium’s experienced media relations team swung into action, implementing a comprehensive strategy to garner media attention for the graduation event. Here’s a glimpse into our approach:

• Press Release Distribution: This press release was strategically distributed to relevant media outlets across Kisumu and Kenya.
• Media Liaison and Outreach: Our team proactively contacted journalists, editors, and media personalities, pitching stories about the AWE graduation and the inspiring journey of the graduating entrepreneurs.

Results:

NEXMedium’s efforts secured significant media coverage for the AWE graduation. The ceremony was featured in local newspapers and online publications and even garnered interest from radio stations in Kisumu. This widespread media attention not only celebrated the graduating women but also brought the AWE program and its mission to empower women entrepreneurs into the spotlight.

• https://nexmedium.com/2024/04/05/27-awe-kisumu-graduates/
• https://youtu.be/lFGUsbHf5tA?si=rbyEL9c04xpcrsD8
• http://thecitizenvoice.blogspot.com/2024/04/30-women-entrepreneurs-graduates-in.html?m=1
• https://lakeregionbulletin.co.ke/2024/04/04/24-pass-out-in-program-targeting-women-entrepreneurs/

Looking Ahead:

NEXMedium remains committed to supporting initiatives that empower women and foster economic growth. We look forward to collaborating with Ushindi Empowerment on future AWE programs and using our media expertise to shine a light on the achievements of remarkable women entrepreneurs across Kenya.