NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.

Key Media Relations Activities:

• Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
• Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
• Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
• On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
• Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.

By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.

The impact of this successful media relations campaign includes:

• Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
• Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
• Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
• Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.

Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.

Ushindi Empowerment sought to maximize the visibility and impact of the AWE graduation ceremony. Their goal was to celebrate the achievements of the 27 graduating women entrepreneurs and raise awareness about the transformative power of the AWE program for women in Kisumu and beyond.

NEXMedium Solution:

NEXMedium’s experienced media relations team swung into action, implementing a comprehensive strategy to garner media attention for the graduation event. Here’s a glimpse into our approach:

• Press Release Distribution: This press release was strategically distributed to relevant media outlets across Kisumu and Kenya.
• Media Liaison and Outreach: Our team proactively contacted journalists, editors, and media personalities, pitching stories about the AWE graduation and the inspiring journey of the graduating entrepreneurs.

Results:

NEXMedium’s efforts secured significant media coverage for the AWE graduation. The ceremony was featured in local newspapers and online publications and even garnered interest from radio stations in Kisumu. This widespread media attention not only celebrated the graduating women but also brought the AWE program and its mission to empower women entrepreneurs into the spotlight.

• https://nexmedium.com/2024/04/05/27-awe-kisumu-graduates/
• https://youtu.be/lFGUsbHf5tA?si=rbyEL9c04xpcrsD8
• http://thecitizenvoice.blogspot.com/2024/04/30-women-entrepreneurs-graduates-in.html?m=1
• https://lakeregionbulletin.co.ke/2024/04/04/24-pass-out-in-program-targeting-women-entrepreneurs/

Looking Ahead:

NEXMedium remains committed to supporting initiatives that empower women and foster economic growth. We look forward to collaborating with Ushindi Empowerment on future AWE programs and using our media expertise to shine a light on the achievements of remarkable women entrepreneurs across Kenya.

NEXMedium developed a multi-pronged media relations approach to elevate the CSOs’ advocacy efforts:

• Press Release Development and Distribution: A compelling press release outlining the CSOs’ position on increased alcohol excise taxes and its public health benefits was drafted and distributed to relevant media outlets.
• Media Pitching and Outreach: NEXMedium strategically pitched the story to journalists covering health, policy, and social affairs, garnering media interest in the issue.
• Spokesperson Media Interview Coordination: NEXMedium facilitated media interviews between key CSO spokespeople and journalists, ensuring clear and consistent messaging.
• Social Media Advocacy Support: NEXMedium assisted the CSOs in crafting engaging social media content to amplify their message online.

Results:

NEXMedium’s media relations campaign yielded significant results for the CSO coalition:

• Increased Media Attention: The campaign secured prominent media coverage in national and regional outlets, including:
  • https://youtu.be/suPaW8ygoes?si=_Ce5QOAE-vp3nU10
  • https://www.facebook.com/share/p/3oZupt77ojd6M6HL/?mibextid=oFDknk
  • https://nairobireview.africa/civil-society-organisations-call-for-increased-taxation-on-alcohol/
  • https://www.youtube.com/live/VvTBn5K5Nk8?si=naJZCuCVXrN4RgwE
  • https://kisumueveryday.com/2024/03/18/kenya-csos-tackle-alcohol-abuse/
  • https://www.standardmedia.co.ke/counties/article/2001491706/kenyas-csos-calls-for-tougher-alcohol-taxes-to-combat-abuse
  • https://www.youtube.com/live/4J17Qi9QRpo?si=ZZYdlW5Di61_Qbn7
  • https://epaper.pd.co.ke/html5/reader/production/default.aspx?pubname=&pubid=2d11dca3-13c2-4add-9dc1-cee781ba2925
  • https://www.pd.co.ke/news/activists-call-for-excise-tax-increase-to-help-fight-substance-menace-226654/

This widespread coverage placed increased public scrutiny on the issue of alcohol excise taxes.

• Public Dialogue Generated: The media coverage sparked public dialogue about the negative consequences of alcohol abuse and the potential benefits of increased excise taxes. This public discourse created a more favorable environment for policy change.
• Enhanced Credibility for CSOs: NEXMedium’s media relations efforts positioned the CSO coalition as a credible and influential voice on the issue of alcohol excise tax.

NEXMedium’s Impact:

This project demonstrates NEXMedium’s commitment to supporting advocacy efforts that promote public health and well-being. Our strategic media relations approach effectively amplified the CSOs’ message, leading to increased public awareness and a potential policy shift.

Partner with NEXMedium for Impactful Advocacy

Are you a non-profit organization or advocacy group seeking to amplify your voice? NEXMedium can help you develop and execute a strategic communication plan to achieve your goals. Contact us today to discuss your needs.