NEXMedium Communications was engaged by GIZ Kenya’s ProSoil Programme to provide comprehensive media and communication support for their landmark World Soils Day 2025 celebration. The event marked a decade of transformative work in sustainable land management across Kakamega, Siaya, and Bungoma counties. Our mandate was to amplify the programme’s impact, elevate key messages around soil health and food security, and ensure widespread visibility for this critical agricultural initiative.

Services Delivered

1. Strategic Media Relations & Outreach

• Coordinated and managed a media breakfast engagement ahead of the main event, facilitating direct interaction between journalists and ProSoil leadership

• Developed targeted media lists and managed invitations for national and regional press

• Prepared and distributed press kits, including key messages, impact statistics, and spokesperson bios

• Secured and facilitated interviews with GIZ leadership, including Agriculture Programme Director Petra Jacobi

2. Content Creation & Storytelling

• Produced compelling narrative content highlighting farmer success stories and programme impacts

• Created quotable key messages from expert presentations, including the notable statistic: “Kenya loses 1.2% of its GDP annually (≈170B KES) due to land degradation”

• Developed human-interest angles connecting soil health to community resilience and food security

• Captured authentic testimonials from farmers whose lives have been transformed through ProSoil interventions

3. Event Support & Logistics

• Provided on-ground coordination for media attendance and coverage

• Managed photographer and videographer to document proceedings and capture broadcast-quality footage

• Facilitated speaker preparations and media briefing sessions

• Ensured consistent branding and message alignment throughout the event

4. Digital Amplification & Social Media Support

• Live coverage and real-time updates across social platforms during the celebration

• Created shareable content snippets highlighting key statistics and speaker quotes

• Developed post-event content packages for sustained online engagement

• Utilized strategic hashtags including #WorldSoilsDay2025, #UdongoNiMali, and #ProSoil for campaign consistency

Key Outcomes & Impact

• Media Engagement: Successfully facilitated coverage by multiple national and regional media outlets

• Message Amplification: Effectively communicated ProSoil’s decade-long impact, including training of 228,000 farmers (63% women) and sustainable management of 87,145 hectares

• Stakeholder Engagement: Enhanced visibility of Kenyan government’s commitment, with 4.5 billion shillings invested in soil conservation over five years

• Digital Reach: Generated significant social media engagement and conversation around soil health and sustainable agriculture

• Relationship Building: Strengthened connections between media, policymakers, farmers, and development partners

Reflection

This engagement reinforced NEXMedium’s commitment to storytelling with purpose. The ProSoil programme exemplifies how sustainable practices transform lives, and we were honored to help amplify voices from the soil—from farmers in Western Kenya to policymakers in Nairobi. The experience deepened our understanding of the crucial link between soil health, food security, and economic resilience, reminding us that communication is most powerful when it gives voice to those creating tangible change.

Interested in strategic communication support for your next event or campaign?
Contact NEXMedium to discuss how we can help tell your story with impact.

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Key Activities:

• Media Outreach & Engagement: We worked with Wisehub Foundation to engage with local and national media to promote the Biashara Pawa initiative, specifically highlighting the launch event in Kisumu.
• Storytelling & Amplification: Our efforts focused on showcasing the stories of women entrepreneurs and role models in underrepresented sectors such as technology, manufacturing, and the green economy.
• Event Promotion: We supported the promotion of the first sector-based dialogue event in Kisumu, encouraging press, stakeholders, and community members to attend and participate.
• Public Relations: We helped to position Wisehub Foundation and its partners as key drivers of inclusive entrepreneurship and economic development in the region.

Results:

• Significant Media Coverage: Our efforts led to media placements that highlighted the Biashara Pawa initiative and its goal of empowering women entrepreneurs.
• Increased Public Awareness: We successfully generated public awareness about the project and its objectives, particularly in the Kisumu region.
• Stakeholder Engagement: The media relations campaign contributed to strong engagement from press, development partners, and community stakeholders.
• Enhanced Reputation: The project helped to reinforce Wisehub Foundation’s reputation as a key Ecosystem Support Organization (ESO) committed to grassroots impact.

NEXMedium’s Value:

• Strategic Media Planning: We developed a media strategy that effectively communicated the project’s goals and highlighted its local impact.
• Effective Media Relations: Our team built relationships with media outlets to ensure the Biashara Pawa story was told to a wide audience.
• Public Relations Expertise: We successfully positioned the initiative and its partners as leaders in women’s economic empowerment.

NEXMedium is proud to have played a role in the Biashara Pawa initiative, helping to amplify the voices of women entrepreneurs and contribute to a more inclusive entrepreneurial future in Kenya.

A Vibrant Showcase of Youth Potential

YALIFest Nairobi 2024, the culmination of a three-city tour, celebrated the achievements of young African leaders and their commitment to driving positive change. The event featured a diverse range of activities, including:

• Inspiring Keynote Speeches: Renowned YALI alumni and African leaders shared their journeys and insights, motivating attendees to pursue their dreams.
• Engaging Panel Discussions: Experts from various fields discussed pressing issues facing Africa, sparking thought-provoking conversations and fostering critical thinking.
• Interactive Workshops: Participants gained practical skills and knowledge through hands-on workshops on leadership, entrepreneurship, and digital literacy.
• Cultural Performances: The event showcased the rich cultural heritage of Africa through captivating performances by talented artists.
• Networking Opportunities: Attendees connected with like-minded individuals, forged valuable partnerships, and explored collaborative opportunities.

Amplifying Young Voices

YALIFest Nairobi 2024 provided a platform for young African leaders to amplify their voices and share their innovative ideas. By fostering a vibrant and inclusive environment, the event empowered attendees to become agents of change and contribute to the development of their communities.

A Lasting Impact

By bringing together young leaders from diverse backgrounds, the event created a powerful network that will continue to inspire and drive positive change for years to come.

NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.

Key Media Relations Activities:

• Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
• Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
• Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
• On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
• Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.

By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.

The impact of this successful media relations campaign includes:

• Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
• Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
• Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
• Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.

Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.

• Media Outreach: Developed a targeted media list of local, national, and international outlets covering sustainability, entrepreneurship, and women’s empowerment.
• Press Release Distribution: Crafted compelling press releases highlighting the program’s key achievements, success stories, and impact on the community.
• Media Pitching: Proactively pitched the program to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during program events, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for KWIWES.

Results:

• Significant Media Coverage: Secured coverage in multiple local, national, and international media outlets, reaching a wide audience.
• Positive Public Sentiment: Generated positive public sentiment around KWIWES and its impact on women’s empowerment and sustainability.
• Increased Awareness: Raised awareness of the importance of sustainable waste management and the potential for women to lead in this field.
• Enhanced Reputation: Strengthened the reputation of KWIWES as a leading organization in women’s empowerment and sustainability.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with KWIWES’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in amplifying the success of KWIWES and its positive impact on the community. We are proud to have contributed to the empowerment of women and the promotion of sustainable practices.

• Media Outreach: Developed a targeted media list of local and national outlets relevant to the festival’s theme and audience.
• Press Release Distribution: Crafted compelling press releases highlighting the festival’s key features, speakers, and anticipated impact.
• Media Pitching: Proactively pitched the festival to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during the festival, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for the festival.

Results:

• Significant Media Coverage: Secured coverage in multiple local and national newspapers, radio stations, and online publications.
• Positive Public Sentiment: Generated positive public sentiment around YALIFest Mombasa, highlighting its contribution to the local community and culture.
• Increased Attendance: Contributed to increased attendance and awareness of the festival.
• Enhanced Reputation: Strengthened the reputation of YALIFest Mombasa as a leading cultural and community event.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with the festival’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in the success of YALIFest Mombasa. We are proud to have contributed to the festival’s visibility and impact on the local community.

Client: WISE Organization

Project Summary: NEXMedium provided strategic media relations support for the WISE Organization’s cybersecurity awareness event held at Dunga Beach, Kisumu. The event aimed to educate individuals and small businesses in the Lake region about the growing threats of cyber attacks and equip them with practical steps to protect themselves online.

Project Goals:

• Raise awareness about cyber threats prevalent in the Kisumu region.
• Educate the public on cybersecurity best practices for individuals and small enterprises.
• Increase media coverage for the WISE Organization and its initiatives.

NEXMedium’s Approach:

• Developed press releases highlighting the event’s purpose, speakers, and importance for the local community.
• Targeted relevant media outlets in the region, including local newspapers, radio stations, and online publications.
• Monitored media coverage and provided reports to the WISE Organization.

Project Outcome:

NEXMedium’s media relations efforts resulted in successful media coverage for the WISE Organization’s cybersecurity event. Local news outlets featured articles mentioning the event, its key takeaways, and the importance of online safety. This media attention raised awareness about cybersecurity threats and provided valuable resources to the Kisumu community.

Key Deliverables:

• Press releases
• Secured media placements
  • https://youtu.be/ViUCkHCpBWE?si=Mp-mDfdqy3D-eioe
  • https://youtu.be/IJhS-MGyTXI
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns focused on community outreach.
• Secure media coverage in relevant local outlets to reach target audiences.
• Raise awareness about critical issues impacting specific communities.

Key Deliverables:

• Secured media placements
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns.
• Secure media coverage for clients in relevant publications.
• Raise awareness for impactful initiatives like ExclussApp.

Project Highlights:

• Increased Visibility: Secured media coverage for the launch of WASOMO Digital, generating awareness and interest among the Kenyan public.
• Promoting Education: Highlighted WASOMO’s “Learn” section, which features educational content on leadership, environmental literacy, green entrepreneurship, and cybersecurity. The content is available in English, Kiswahili, and Luo, and it features engaging animation illustrations.
• Empowering Entrepreneurs: Showcased WASOMO’s “Trade” section, which facilitates trade among entrepreneurs and provides an exhibition platform through the WASOMO website shop.
• Building a Safer Community: Emphasized WASOMO’s commitment to user safety by highlighting their partnership with support organizations for reporting abuse, both online and offline.

NEXMedium Skills Demonstrated:

• Media Relations: Successfully secured media coverage for the launch event.
• Public Relations: Developed key messaging and communication strategies to promote WASOMO Digital.

Project Outcome:

The successful launch of WASOMO Digital has positioned the platform as a valuable resource for Kenyans seeking to learn, connect, and thrive. NEXMedium’s strategic communication efforts have garnered significant public attention for WASOMO, paving the way for increased user engagement and a positive impact on Kenyan communities.

Ushindi Empowerment sought to maximize the visibility and impact of the AWE graduation ceremony. Their goal was to celebrate the achievements of the 27 graduating women entrepreneurs and raise awareness about the transformative power of the AWE program for women in Kisumu and beyond.

NEXMedium Solution:

NEXMedium’s experienced media relations team swung into action, implementing a comprehensive strategy to garner media attention for the graduation event. Here’s a glimpse into our approach:

• Press Release Distribution: This press release was strategically distributed to relevant media outlets across Kisumu and Kenya.
• Media Liaison and Outreach: Our team proactively contacted journalists, editors, and media personalities, pitching stories about the AWE graduation and the inspiring journey of the graduating entrepreneurs.

Results:

NEXMedium’s efforts secured significant media coverage for the AWE graduation. The ceremony was featured in local newspapers and online publications and even garnered interest from radio stations in Kisumu. This widespread media attention not only celebrated the graduating women but also brought the AWE program and its mission to empower women entrepreneurs into the spotlight.

• https://nexmedium.com/2024/04/05/27-awe-kisumu-graduates/
• https://youtu.be/lFGUsbHf5tA?si=rbyEL9c04xpcrsD8
• http://thecitizenvoice.blogspot.com/2024/04/30-women-entrepreneurs-graduates-in.html?m=1
• https://lakeregionbulletin.co.ke/2024/04/04/24-pass-out-in-program-targeting-women-entrepreneurs/

Looking Ahead:

NEXMedium remains committed to supporting initiatives that empower women and foster economic growth. We look forward to collaborating with Ushindi Empowerment on future AWE programs and using our media expertise to shine a light on the achievements of remarkable women entrepreneurs across Kenya.