A Vibrant Showcase of Youth Potential

YALIFest Nairobi 2024, the culmination of a three-city tour, celebrated the achievements of young African leaders and their commitment to driving positive change. The event featured a diverse range of activities, including:

• Inspiring Keynote Speeches: Renowned YALI alumni and African leaders shared their journeys and insights, motivating attendees to pursue their dreams.
• Engaging Panel Discussions: Experts from various fields discussed pressing issues facing Africa, sparking thought-provoking conversations and fostering critical thinking.
• Interactive Workshops: Participants gained practical skills and knowledge through hands-on workshops on leadership, entrepreneurship, and digital literacy.
• Cultural Performances: The event showcased the rich cultural heritage of Africa through captivating performances by talented artists.
• Networking Opportunities: Attendees connected with like-minded individuals, forged valuable partnerships, and explored collaborative opportunities.

Amplifying Young Voices

YALIFest Nairobi 2024 provided a platform for young African leaders to amplify their voices and share their innovative ideas. By fostering a vibrant and inclusive environment, the event empowered attendees to become agents of change and contribute to the development of their communities.

A Lasting Impact

By bringing together young leaders from diverse backgrounds, the event created a powerful network that will continue to inspire and drive positive change for years to come.

NEXMedium was instrumental in driving media engagement and publicity for Baraza Media Lab’s Creative Economy Town Hall Edition 1. This groundbreaking event brought together Kisumu’s creative community to address pressing challenges and drive positive change within the industry.

Key Media Relations Activities:

• Strategic Media Outreach: We identified and engaged with key media outlets in Kisumu and beyond, including print, broadcast, and digital media, to ensure maximum coverage of the event.
• Press Release Development and Distribution: We crafted compelling press releases highlighting the significance of the event, its objectives, and the impact it will have on the local creative economy.
• Media Invitations and Logistics: We extended invitations to journalists, bloggers, and influencers, facilitating their attendance and providing logistical support to ensure a seamless experience.
• On-Site Media Management: Our team was present at the event to manage media inquiries, conduct interviews, and capture compelling visuals and soundbites.
• Post-Event Follow-Up: We maintained active communication with media outlets to share additional insights, expert commentary, and event highlights.

By effectively implementing these strategies, we successfully amplified the voice of the creative community in Kisumu and generated significant media coverage for the event. This exposure helped to raise awareness about the challenges faced by local artists and the importance of supporting the creative economy.

The impact of this successful media relations campaign includes:

• Increased Visibility: The event garnered significant media attention, reaching a wider audience and positioning Baraza Media Lab as a leading advocate for the creative sector.
• Positive Brand Image: The positive media coverage enhanced Baraza Media Lab’s reputation as an innovative and impactful organization.
• Community Engagement: The event fostered a sense of community and collaboration among local creatives, inspiring them to work together to achieve common goals.
• Policy Advocacy: The media coverage helped to draw attention to the policy issues affecting the creative industry, driving calls for change and advocating for supportive policies.

Through our efforts, we contributed to making the Creative Economy Town Hall a resounding success and solidified Baraza Media Lab’s position as a catalyst for positive change in Kisumu’s creative landscape.

• Media Outreach: Developed a targeted media list of local, national, and international outlets covering sustainability, entrepreneurship, and women’s empowerment.
• Press Release Distribution: Crafted compelling press releases highlighting the program’s key achievements, success stories, and impact on the community.
• Media Pitching: Proactively pitched the program to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during program events, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for KWIWES.

Results:

• Significant Media Coverage: Secured coverage in multiple local, national, and international media outlets, reaching a wide audience.
• Positive Public Sentiment: Generated positive public sentiment around KWIWES and its impact on women’s empowerment and sustainability.
• Increased Awareness: Raised awareness of the importance of sustainable waste management and the potential for women to lead in this field.
• Enhanced Reputation: Strengthened the reputation of KWIWES as a leading organization in women’s empowerment and sustainability.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with KWIWES’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in amplifying the success of KWIWES and its positive impact on the community. We are proud to have contributed to the empowerment of women and the promotion of sustainable practices.

• Media Outreach: Developed a targeted media list of local and national outlets relevant to the festival’s theme and audience.
• Press Release Distribution: Crafted compelling press releases highlighting the festival’s key features, speakers, and anticipated impact.
• Media Pitching: Proactively pitched the festival to journalists and editors, emphasizing its newsworthiness and relevance.
• On-Site Media Support: Provided on-site media support during the festival, including coordinating interviews, facilitating media access, and managing press areas.
• Post-Event Follow-Up: Continued to monitor media coverage and cultivate relationships with journalists to ensure ongoing visibility for the festival.

Results:

• Significant Media Coverage: Secured coverage in multiple local and national newspapers, radio stations, and online publications.
• Positive Public Sentiment: Generated positive public sentiment around YALIFest Mombasa, highlighting its contribution to the local community and culture.
• Increased Attendance: Contributed to increased attendance and awareness of the festival.
• Enhanced Reputation: Strengthened the reputation of YALIFest Mombasa as a leading cultural and community event.

NEXMedium’s Value:

• Strategic Media Planning: Developed a targeted media strategy aligned with the festival’s objectives.
• Effective Media Relations: Built strong relationships with media outlets and secured valuable media placements.
• On-Site Support: Provided comprehensive on-site support to ensure a smooth media experience.
• Positive Public Relations: Generated positive media coverage and public sentiment.

NEXMedium’s media relations efforts played a crucial role in the success of YALIFest Mombasa. We are proud to have contributed to the festival’s visibility and impact on the local community.

Client: WISE Organization

Project Summary: NEXMedium provided strategic media relations support for the WISE Organization’s cybersecurity awareness event held at Dunga Beach, Kisumu. The event aimed to educate individuals and small businesses in the Lake region about the growing threats of cyber attacks and equip them with practical steps to protect themselves online.

Project Goals:

• Raise awareness about cyber threats prevalent in the Kisumu region.
• Educate the public on cybersecurity best practices for individuals and small enterprises.
• Increase media coverage for the WISE Organization and its initiatives.

NEXMedium’s Approach:

• Developed press releases highlighting the event’s purpose, speakers, and importance for the local community.
• Targeted relevant media outlets in the region, including local newspapers, radio stations, and online publications.
• Monitored media coverage and provided reports to the WISE Organization.

Project Outcome:

NEXMedium’s media relations efforts resulted in successful media coverage for the WISE Organization’s cybersecurity event. Local news outlets featured articles mentioning the event, its key takeaways, and the importance of online safety. This media attention raised awareness about cybersecurity threats and provided valuable resources to the Kisumu community.

Key Deliverables:

• Press releases
• Secured media placements
  • https://youtu.be/ViUCkHCpBWE?si=Mp-mDfdqy3D-eioe
  • https://youtu.be/IJhS-MGyTXI
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns focused on community outreach.
• Secure media coverage in relevant local outlets to reach target audiences.
• Raise awareness about critical issues impacting specific communities.

Key Deliverables:

• Secured media placements
• Media monitoring reports

This portfolio brief effectively showcases NEXMedium’s ability to:

• Develop strategic media relations campaigns.
• Secure media coverage for clients in relevant publications.
• Raise awareness for impactful initiatives like ExclussApp.

Project Highlights:

• Increased Visibility: Secured media coverage for the launch of WASOMO Digital, generating awareness and interest among the Kenyan public.
• Promoting Education: Highlighted WASOMO’s “Learn” section, which features educational content on leadership, environmental literacy, green entrepreneurship, and cybersecurity. The content is available in English, Kiswahili, and Luo, and it features engaging animation illustrations.
• Empowering Entrepreneurs: Showcased WASOMO’s “Trade” section, which facilitates trade among entrepreneurs and provides an exhibition platform through the WASOMO website shop.
• Building a Safer Community: Emphasized WASOMO’s commitment to user safety by highlighting their partnership with support organizations for reporting abuse, both online and offline.

NEXMedium Skills Demonstrated:

• Media Relations: Successfully secured media coverage for the launch event.
• Public Relations: Developed key messaging and communication strategies to promote WASOMO Digital.

Project Outcome:

The successful launch of WASOMO Digital has positioned the platform as a valuable resource for Kenyans seeking to learn, connect, and thrive. NEXMedium’s strategic communication efforts have garnered significant public attention for WASOMO, paving the way for increased user engagement and a positive impact on Kenyan communities.

Ushindi Empowerment sought to maximize the visibility and impact of the AWE graduation ceremony. Their goal was to celebrate the achievements of the 27 graduating women entrepreneurs and raise awareness about the transformative power of the AWE program for women in Kisumu and beyond.

NEXMedium Solution:

NEXMedium’s experienced media relations team swung into action, implementing a comprehensive strategy to garner media attention for the graduation event. Here’s a glimpse into our approach:

• Press Release Distribution: This press release was strategically distributed to relevant media outlets across Kisumu and Kenya.
• Media Liaison and Outreach: Our team proactively contacted journalists, editors, and media personalities, pitching stories about the AWE graduation and the inspiring journey of the graduating entrepreneurs.

Results:

NEXMedium’s efforts secured significant media coverage for the AWE graduation. The ceremony was featured in local newspapers and online publications and even garnered interest from radio stations in Kisumu. This widespread media attention not only celebrated the graduating women but also brought the AWE program and its mission to empower women entrepreneurs into the spotlight.

• https://nexmedium.com/2024/04/05/27-awe-kisumu-graduates/
• https://youtu.be/lFGUsbHf5tA?si=rbyEL9c04xpcrsD8
• http://thecitizenvoice.blogspot.com/2024/04/30-women-entrepreneurs-graduates-in.html?m=1
• https://lakeregionbulletin.co.ke/2024/04/04/24-pass-out-in-program-targeting-women-entrepreneurs/

Looking Ahead:

NEXMedium remains committed to supporting initiatives that empower women and foster economic growth. We look forward to collaborating with Ushindi Empowerment on future AWE programs and using our media expertise to shine a light on the achievements of remarkable women entrepreneurs across Kenya.

NEXMedium developed a multi-pronged media relations approach to elevate the CSOs’ advocacy efforts:

• Press Release Development and Distribution: A compelling press release outlining the CSOs’ position on increased alcohol excise taxes and its public health benefits was drafted and distributed to relevant media outlets.
• Media Pitching and Outreach: NEXMedium strategically pitched the story to journalists covering health, policy, and social affairs, garnering media interest in the issue.
• Spokesperson Media Interview Coordination: NEXMedium facilitated media interviews between key CSO spokespeople and journalists, ensuring clear and consistent messaging.
• Social Media Advocacy Support: NEXMedium assisted the CSOs in crafting engaging social media content to amplify their message online.

Results:

NEXMedium’s media relations campaign yielded significant results for the CSO coalition:

• Increased Media Attention: The campaign secured prominent media coverage in national and regional outlets, including:
  • https://youtu.be/suPaW8ygoes?si=_Ce5QOAE-vp3nU10
  • https://www.facebook.com/share/p/3oZupt77ojd6M6HL/?mibextid=oFDknk
  • https://nairobireview.africa/civil-society-organisations-call-for-increased-taxation-on-alcohol/
  • https://www.youtube.com/live/VvTBn5K5Nk8?si=naJZCuCVXrN4RgwE
  • https://kisumueveryday.com/2024/03/18/kenya-csos-tackle-alcohol-abuse/
  • https://www.standardmedia.co.ke/counties/article/2001491706/kenyas-csos-calls-for-tougher-alcohol-taxes-to-combat-abuse
  • https://www.youtube.com/live/4J17Qi9QRpo?si=ZZYdlW5Di61_Qbn7
  • https://epaper.pd.co.ke/html5/reader/production/default.aspx?pubname=&pubid=2d11dca3-13c2-4add-9dc1-cee781ba2925
  • https://www.pd.co.ke/news/activists-call-for-excise-tax-increase-to-help-fight-substance-menace-226654/

This widespread coverage placed increased public scrutiny on the issue of alcohol excise taxes.

• Public Dialogue Generated: The media coverage sparked public dialogue about the negative consequences of alcohol abuse and the potential benefits of increased excise taxes. This public discourse created a more favorable environment for policy change.
• Enhanced Credibility for CSOs: NEXMedium’s media relations efforts positioned the CSO coalition as a credible and influential voice on the issue of alcohol excise tax.

NEXMedium’s Impact:

This project demonstrates NEXMedium’s commitment to supporting advocacy efforts that promote public health and well-being. Our strategic media relations approach effectively amplified the CSOs’ message, leading to increased public awareness and a potential policy shift.

Partner with NEXMedium for Impactful Advocacy

Are you a non-profit organization or advocacy group seeking to amplify your voice? NEXMedium can help you develop and execute a strategic communication plan to achieve your goals. Contact us today to discuss your needs.