Project Overview
NEXMedium Communications was engaged by GIZ Kenya’s ProSoil Programme to provide comprehensive media and communication support for their landmark World Soils Day 2025 celebration. The event marked a decade of transformative work in sustainable land management across Kakamega, Siaya, and Bungoma counties. Our mandate was to amplify the programme’s impact, elevate key messages around soil health and food security, and ensure widespread visibility for this critical agricultural initiative.
Services Delivered
1. Strategic Media Relations & Outreach
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Coordinated and managed a media breakfast engagement ahead of the main event, facilitating direct interaction between journalists and ProSoil leadership
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Developed targeted media lists and managed invitations for national and regional press
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Prepared and distributed press kits, including key messages, impact statistics, and spokesperson bios
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Secured and facilitated interviews with GIZ leadership, including Agriculture Programme Director Petra Jacobi
2. Content Creation & Storytelling
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Produced compelling narrative content highlighting farmer success stories and programme impacts
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Created quotable key messages from expert presentations, including the notable statistic: “Kenya loses 1.2% of its GDP annually (≈170B KES) due to land degradation”
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Developed human-interest angles connecting soil health to community resilience and food security
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Captured authentic testimonials from farmers whose lives have been transformed through ProSoil interventions
3. Event Support & Logistics
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Provided on-ground coordination for media attendance and coverage
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Managed photographer and videographer to document proceedings and capture broadcast-quality footage
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Facilitated speaker preparations and media briefing sessions
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Ensured consistent branding and message alignment throughout the event
4. Digital Amplification & Social Media Support
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Live coverage and real-time updates across social platforms during the celebration
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Created shareable content snippets highlighting key statistics and speaker quotes
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Developed post-event content packages for sustained online engagement
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Utilized strategic hashtags including #WorldSoilsDay2025, #UdongoNiMali, and #ProSoil for campaign consistency
Key Outcomes & Impact
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Media Engagement: Successfully facilitated coverage by multiple national and regional media outlets
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Message Amplification: Effectively communicated ProSoil’s decade-long impact, including training of 228,000 farmers (63% women) and sustainable management of 87,145 hectares
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Stakeholder Engagement: Enhanced visibility of Kenyan government’s commitment, with 4.5 billion shillings invested in soil conservation over five years
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Digital Reach: Generated significant social media engagement and conversation around soil health and sustainable agriculture
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Relationship Building: Strengthened connections between media, policymakers, farmers, and development partners
Reflection
This engagement reinforced NEXMedium’s commitment to storytelling with purpose. The ProSoil programme exemplifies how sustainable practices transform lives, and we were honored to help amplify voices from the soil—from farmers in Western Kenya to policymakers in Nairobi. The experience deepened our understanding of the crucial link between soil health, food security, and economic resilience, reminding us that communication is most powerful when it gives voice to those creating tangible change.
Interested in strategic communication support for your next event or campaign?
Contact NEXMedium to discuss how we can help tell your story with impact.
📧 [email protected] | 📞 +254 704385592 | 🌐 www.nexmedium.com